Tag Archives: strategy

Strategic thinking: some people don’t get it, do they?

Watching the BBC’s The Apprentice, I am reminded of a show in last year’s series when one of the contestants endlessly repeated ‘What’s the strategy? What’s the strategy?’ to a team leader who had no answer. Quite clearly, he didn’t … Continue reading

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Tomorrow never comes (unless you’re Green)

That ‘capable, most extraordinary politician’ Caroline Lucas has announced she is stepping down as leader of the Green Party. It says here this is ‘part of a strategy centred on challenging the Liberal Democrats at the next election.’ I wonder … Continue reading

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Why can’t companies have ‘social’ AND ‘limited’ liability?

 It does get lonely, this blogging business. My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making … Continue reading

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Labour a confused brand

First published on Brand Republic on 28/09/11 This week it is Labour’s turn to make us cringe.  At ‘Conference’ (cringe), did Ed Miliband clarify his own position and his party’s positioning, for surely the two are intertwined? The answer, as … Continue reading

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