Tag Archives: marketing
Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
When you need someone to do something they don’t want to do
Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree? One of the advantages of working in creative businesses … Continue reading
Tuition fees: evidence of an unkind system
It was revealed last week that, following the introduction of tuition fees, there has been a 40% drop in university admissions. What a surprise. You don’t have to be the world’s most sophisticated marketing or behavioural expert to know that … Continue reading
Why can’t companies have ‘social’ AND ‘limited’ liability?
It does get lonely, this blogging business. My career has been in the much more collaborative world of marketing and advertising, where I am used to researching opinion, sharing knowledge, knocking around ideas, listening to other people’s thoughts and making … Continue reading
Catch-22 of a rotten political system
It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic). I understand the … Continue reading