Tag Archives: Virgin Records
When you need someone to do something they don’t want to do
Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree? One of the advantages of working in creative businesses … Continue reading
Posted in Blog posts
Tagged Advertising, book publishing, Creative, human insight, marketing, Mike Oldfield, music business, Richard Branson, Tubular Bells, Virgin, Virgin Records
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Richard Branson – Flexibility is the Key
First published on 27 Feb as a guest on US ‘Switch and Shift – Future of Leadership‘ series: Thirty years ago, I first met Richard Branson, the founder of Virgin Records. His reputation was reclusive, perhaps even aloof. People knew about him, … Continue reading