Tag Archives: Creative
How to solve ‘The NHS Problem’ (2)
Wholesale engagement with charity sector Last time, I discussed the need for the NHS to differentiate between ‘treatment’ and ‘care’. In the last week, three stories have emerged to support this view: 1. Families are being told they have seven … Continue reading
How to solve ‘The NHS Problem’ (1)
Isolate ‘care’ from ‘cure’ This is the first in a short series of posts about the NHS. As a country, the NHS is the biggest issue we face. If we leave it to the politicians – you know, the people … Continue reading
How an advertising agency could help defeat Islamic State
On 4 October, Lord Dannatt, who was introduced as a former ‘Chief of The General Staff and Head of the Army for several years and knows the Middle East well’, was interviewed on BBC Radio 4. He said: ‘We are … Continue reading
A more creative approach to welfare reform could have saved lives
So, while the UK was talking about Scotland, someone has died: David Clapson’s awful death was the result of grotesque government policies (9 September) ‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled … Continue reading
When you need someone to do something they don’t want to do
Cynics might interpret the title of this post as a definition of marketing and, thus, the world we live in today. But, as marketing is my job, how could I agree? One of the advantages of working in creative businesses … Continue reading
Do we face the apocalypse – or are we in it?
Last week, as part of a creative project containing First World War themes, I was privileged to meet the writer Nicholas Mosley. Before we met, I researched Mosley’s fascinating life. I did not have time to read his eighteen novels, but … Continue reading
A job that’s forever not just for life
This week, anyone who’s anyone in advertising has been basking in sunny Cannes at the International Advertising Festival. As no one knows what advertising is anymore, which is not great advertising for advertising, the Festival is now called the International Festival of … Continue reading
An upstream creative solution to the Banking crisis
If, as discussed last week, the Eurozone is a mish-mash of politics and economics, then the banking crisis is even more of a hot potato. On the one hand, the word ‘bank’ comes fraught with vitriol. On the … Continue reading
The affliction of intellectuals who see all sides of an argument
Last week, I read the obituary of former Cabinet Minister, Sir Timothy Raison. He served under Edward Heath and Margaret Thatcher, apparently ‘gaining a reputation as the keeper of the party’s conscience on such issues as immigration, refugees, child benefit … Continue reading
Catch-22 of a rotten political system
It is legitimate to discuss political parties as brands. After three weeks of party Conferences, the Liberal Democrats, Labour and Conservative parties have shown the world their wares and their performance has been open to debate (sic). I understand the … Continue reading