Tag Archives: brand
Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
Posted in Blog posts
Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
Leave a comment
The affliction of intellectuals who see all sides of an argument
Last week, I read the obituary of former Cabinet Minister, Sir Timothy Raison. He served under Edward Heath and Margaret Thatcher, apparently ‘gaining a reputation as the keeper of the party’s conscience on such issues as immigration, refugees, child benefit … Continue reading
Posted in Blog posts
Tagged Advertising, Bigots, Box-Busters, brand, Campaign A List, child benefit, Conservative, considerate, Creative, David Ogilvy, Dove, Edward heat, immigration, intellectuals, Kind, Margaret Thatcher, refugees, Sir Timothy Raison, social policy, teachers, Tory, truth, TV commercial, upstream thinking
Leave a comment