Tag Archives: Charlie Kaufman
Why the Scots would be mad to vote for independence (not that I care).
So, next week the Scots will decide if they want to be independent. Let me start by declaring a lack of interest in this issue. A complete lack of interest. I think may be one-eighth Scottish but I really don’t … Continue reading
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Tagged Amazon, ASEAN, Burma, Cambodia, Charlie Kaufman, Coca-Cola, distribution, Edinburgh, EU, General Mills, Glasgow, human behaviour, Indonesia, Kellogg's, Kraft, Laos, Malaysia, marketing strategy, Mars, Nestle, Ogilvy, Ogilvy & Mather, PepsiCo, population, Procter & Gamble, Scotland, Singapore, South East Asia, Thailand, Unilever, Vietnam
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Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
Posted in Blog posts
Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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