Tag Archives: doctors
A more creative approach to welfare reform could have saved lives
So, while the UK was talking about Scotland, someone has died: David Clapson’s awful death was the result of grotesque government policies (9 September) ‘The DWP brags about ending the ‘something for nothing’ culture, but benefit sanctions punish the unemployed, disabled … Continue reading
Posted in Blog posts
Tagged ATOS, Creative, David Clapson, Disability Living Allowance, DLA, doctors, human behaviour
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Understanding the importance of trust
When I joined the advertising business, there was a new buzzword called ‘marketing’. Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy – yes, one person in the whole agency – … Continue reading
Posted in Blog posts
Tagged Banks, brand, branding, business, Charlie Kaufman, cyclists, David Ogilvy, doctors, emotional benefits, food companies, government, horse racing, human behaviour, loyalty cards, marketing, newspapers, Ogilvy & Mather, police, politicians, politics, priests, rational benefits, supermarkets, trust, truth
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