Tag Archives: digital

Digital activism defines democracy in the 21st Century

  For several years now, I have advocated that more intelligent use of the media options available to us in the 21st century can influence social change and a better world. Earlier this month, we were reminded of such a … Continue reading

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Marketing = consumers = customers = cash

And so, as we enjoy our short, hot summer, a new generation of university graduates return their rented gowns and mortar boards and head off into the big, wide world. The lucky ones know what they want to do and … Continue reading

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Form is temporary. Class is permanent.

‘Form is temporary. Class is permanent.’ This saying, heard most often in my life in a cricketing context, came to mind today as I was helping to judge the BMS Seasonal Book Marketing Awards (a much more modest event than … Continue reading

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