Tag Archives: Tesco
Beware, in this digital age, of the wrath of the people
WRATH: 1. strong, stern, or fierce anger; deeply resentful indignation; ire. 2. vengeance or punishment as the consequence of anger. Snatching some early summer sun in Greece, I have been reading John Steinbeck’s seminal American novel, The Grapes of Wrath. … Continue reading
Digital activism defines democracy in the 21st Century
For several years now, I have advocated that more intelligent use of the media options available to us in the 21st century can influence social change and a better world. Earlier this month, we were reminded of such a … Continue reading
Posted in Blog posts
Tagged digital, digital media, EU, Facebook, Fish Fight, Hugh Fearnley-Whittingstall, Hugh's Fish Fight, Maria Damanaki, Tesco, Twitter, YouTube
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The difference between a product and a service
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality … Continue reading
Posted in Blog posts
Tagged CTN, customer service, Desert Island Discs, FMCG, Heineken, human behaviour, human insight, major multiples, online marketing, service, Sir Terry Leahy, supermarkets, Tesco, Vietnam
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