Tag Archives: major multiples
The difference between a product and a service
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality … Continue reading
Posted in Blog posts
Tagged CTN, customer service, Desert Island Discs, FMCG, Heineken, human behaviour, human insight, major multiples, online marketing, service, Sir Terry Leahy, supermarkets, Tesco, Vietnam
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Form is temporary. Class is permanent.
‘Form is temporary. Class is permanent.’ This saying, heard most often in my life in a cricketing context, came to mind today as I was helping to judge the BMS Seasonal Book Marketing Awards (a much more modest event than … Continue reading
Posted in Blog posts
Tagged Andrew Miller, art, backlist, Birdsong, BMS Book Awards, Brian Moore, connect, Costa Book Awards, digital, EF Benson, frontlist, Gary Oldman, Harry Potter, Henry Green, John Le Carré, literature, Lord of the Flies, Lovereading, Loving, major multiples, Mapp and Lucia, Oscars, publishing, Richard and Judy, Sebastian Faulks, technology, The Bookseller, Tinker Tailor Soldier Spy, William Golding
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