Tag Archives: CTN
The difference between a product and a service
In my last post, I shared my experience of pouring hundreds of cans of beer down the drain in Vietnam due the high level of care Heineken take to ensure that every can of their lager meets their strict quality … Continue reading
Posted in Blog posts
Tagged CTN, customer service, Desert Island Discs, FMCG, Heineken, human behaviour, human insight, major multiples, online marketing, service, Sir Terry Leahy, supermarkets, Tesco, Vietnam
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