Tag Archives: brands
Beware, in this digital age, of the wrath of the people
WRATH: 1. strong, stern, or fierce anger; deeply resentful indignation; ire. 2. vengeance or punishment as the consequence of anger. Snatching some early summer sun in Greece, I have been reading John Steinbeck’s seminal American novel, The Grapes of Wrath. … Continue reading
The difference between a commodity and a brand
An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain. As an expert in the potential of the Vietnam market, having been there once before, I was with … Continue reading
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Tagged brand integrity, brand loyalty, brands, commodity brokers, commodity markets, consumer promise, customer loyalty, distress purchase, electricity, emotional reward, fixed contracts, free market economy, gas, Guinness, Heineken, Heinz Baked Beans, Johnson's Baby, Laphroaig, lock in clauses, Marmite, Saigon, Vietnam, Weetabix
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