Tag Archives: fixed contracts
The difference between a commodity and a brand
An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain. As an expert in the potential of the Vietnam market, having been there once before, I was with … Continue reading
Posted in Blog posts
Tagged brand integrity, brand loyalty, brands, commodity brokers, commodity markets, consumer promise, customer loyalty, distress purchase, electricity, emotional reward, fixed contracts, free market economy, gas, Guinness, Heineken, Heinz Baked Beans, Johnson's Baby, Laphroaig, lock in clauses, Marmite, Saigon, Vietnam, Weetabix
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