Tag Archives: free market economy
The difference between a commodity and a brand
An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain. As an expert in the potential of the Vietnam market, having been there once before, I was with … Continue reading
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Tagged brand integrity, brand loyalty, brands, commodity brokers, commodity markets, consumer promise, customer loyalty, distress purchase, electricity, emotional reward, fixed contracts, free market economy, gas, Guinness, Heineken, Heinz Baked Beans, Johnson's Baby, Laphroaig, lock in clauses, Marmite, Saigon, Vietnam, Weetabix
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How banks can save the NHS
In June last year, I posted an insight to solve the NHS problem which, given the cost of the NHS is forecast to increase from £130bn in 2015 to £260bn in 2030, is a big one. At the time, David … Continue reading