Tag Archives: electricity
The difference between a commodity and a brand
An abiding memory of my career is sitting on a pavement in Saigon pouring hundreds of cans of lager down the drain. As an expert in the potential of the Vietnam market, having been there once before, I was with … Continue reading
Posted in Blog posts
Tagged brand integrity, brand loyalty, brands, commodity brokers, commodity markets, consumer promise, customer loyalty, distress purchase, electricity, emotional reward, fixed contracts, free market economy, gas, Guinness, Heineken, Heinz Baked Beans, Johnson's Baby, Laphroaig, lock in clauses, Marmite, Saigon, Vietnam, Weetabix
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Household energy: what gas and electricity suppliers must learn from the oil companies
Here we are again. Great Britain, I can report, has descended to the yaboo politics of yesteryear. Inept career politicians, none of whom have ever managed a business, biff-baff each other with naïve and unrealistic ‘policies’ to the detriment of … Continue reading
Posted in Blog posts
Tagged British Gas, career politicians, Coalition, Ed Davey, Ed miliband, electricity, electricity meter, gas, gas meter, kWh, Labour Party, London Electricity Board, oil, petrol, Post Office, Royal Mail
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