Tag Archives: John Lloyd

It may be right. It may be good. But is it interesting?

David Ogilvy said this about advertising: ‘You can’t bore people into buying your product, you can only interest them into buying it.’ Here is the same mantra with the key word underlined by me: ‘You can’t bore people into buying … Continue reading

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Kindness

This post on kindness was going to be my Christmas message until the massacre in Newtown forced me, and many others, to rage against the inhumanity of the US gun laws. Mind you, even at Sandy Hook, there was evidence … Continue reading

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